- The Punch Up
- 📍 Why You Should Start With Why, New News + New Jobs
📍 Why You Should Start With Why, New News + New Jobs
Breathe life into your pitch and your personal motivation, the Golden Circle, and more nonprofit jobs just for you.
In this Issue
Why you should start with why
The Golden Circle
News: Schools can’t handle another pandemic; We’re losing confidence in higher ed; and Gen Z is over work and changing culture.
New Jobs from the Obama Foundation, Black Teacher Collaborative, The Renaissance Network, and more
Hey everyone, today I’m sharing one of my favorite concepts. I learned the concept on the first day of my first real job. I go back to it a lot when I need to feel grounded.
Thanks for bearing with us, especially as we figure this newsletter thing out.
Simon Sinek's popular TED Talk "Start With Why" explores how leading with purpose inspires greater success. He argues companies should focus less on "what" they do and "how" they do it, and more on "why" - their driving beliefs and reason for existing.
Sinek uses Apple as an example. They don't just sell computers; they challenge norms and value innovation. Their products are ways to achieve their purpose. Communicating why builds loyal communities who share values, not just want products.
The concept is critical in any relationship building, particularly fundraising. Leading with why forges emotional bonds and shared vision. This creates trusting, long-term relationships.
Sinek's key insight is that focusing on your organization's or your own deeper purpose or belief can be transformative. It builds authenticity, connection, and loyalty. His talk encourages finding your 'why' and making it central to how you communicate and operate.
Why fundraisers should Start With Why:
Donors give when they connect emotionally to a cause, not just when they understand what the nonprofit does. Leading with why allows fundraisers to share their organization's deeper purpose and values. This builds a shared vision with donors.
Nonprofits need loyal, committed supporters, not just one-time givers. Communicating why inspires ongoing engagement and giving from those who align with the organization's beliefs.
Leading with why differentiates an organization and makes it stand out. Fundraisers can share the distinct worldview and motivations that drive their nonprofit.
Trust is required for fundraising success. When donors understand at a deeper level why an organization exists, they are more likely to trust that it can deliver on its mission.
For nonprofits, rallying around a shared why boosts morale and passion. This authenticity comes through when engaging donors.
The Golden Circle
Sinek introduced the Golden Circle model. It has three layers: why at the core, surrounded by how, then what. He advocates putting why first when communicating to inspire others. See the image.
The Golden Circle. See the circle, be the circle. I still rely on this concept to help me center myself when things get tough.
In the News…
“The Education System Isn’t Ready for Another Widespread Closure.” - Undark, July 12, 2023. The pandemic suggested clear lessons on the value — and limitations — of online learning. Are educators listening?
“Americans’ confidence in higher education down sharply.” - Gallup, July 11, 2023. Americans’ confidence in higher education has fallen to 36%, sharply lower than in two prior readings in 2015 (57%) and 2018 (48%).
“Gen Z workers don’t love their jobs - so they’re changing work culture.” Fast Company, July 10, 2023. Gen Zers are quitting traditional corporate cultures. If companies want to woo and retain young talent, Gen Z-led companies reveal how to inspire, motivate, and reward Gen Z employees.
Deputy Director of Development, Pacific Northwest at Obama Foundation
Career Pathway Director, Law at Thrive Scholars (Remote)
Vice President of Program & Innovation at Black Teacher Collaborative (Remote)
Chief Operating Officer, Education at The Renaissance Network (Remote)
Special Education Operations Manager at Education for Change Public Schools (Oakland, CA)
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